Turning an Underperforming Coaching Website into a High-Converting Lead Engine (SEO-Only)
Abigail Mind Body Soul offers life coaching and therapy services in San Francisco. While the business had strong expertise and organic visibility, the website itself was failing to convert visitors into leads.
The objective was simple and focused:
Improve design, performance, and user experience to generate more leads without using paid ads.
The Challenge
Despite organic traffic coming in, the website struggled across both UX and conversion metrics.
Key issues before working with Evolz:
- 95% bounce rate
- Average time on site of ~1 minute
- Poor mobile experience
- Unclear calls-to-action
- Low form submission rate (~10%)
- Conversion rate stuck around ~2%
- Website built on Weebly, limiting scalability and optimization
- Poor site structure, broken pages, and weak technical SEO
- Content not optimized for local search intent
The result: traffic without meaningful conversions.
Our Approach
Rather than applying surface-level fixes, we focused on a full rebuild with conversion and SEO at the core.
What we changed:
- Migrated the site from Weebly to WordPress
- Rebuilt the site using Astra + Elementor for performance and flexibility
- Designed a clearer content hierarchy and conversion flow
- Improved mobile usability across all key pages
- Optimized site structure for local SEO
- Improved internal linking and page organization
- Cleaned up technical SEO, sitemap, and Google Search Console setup
- Aligned content with high-intent local search terms
Every change was designed to help users: understand the offer quickly and take action with confidence.
Results
UX & Engagement Improvements
- Bounce rate reduced from ~95% to ~40%
- Average time on site increased from ~1 minute to ~5 minutes
- Improved scroll depth and page engagement
- Significantly better mobile usability
Conversion Improvements (SEO-Only)
- Conversion rate increased from ~2% to ~20%
- Form submission rate improved well beyond the previous ~10%
- More consistent lead flow from organic traffic
- Clearer CTAs leading to higher intent inquiries
- No paid ads required — results driven entirely by SEO and UX improvements
Operational & SEO Wins
- Faster site performance with strong GTmetrix and PageSpeed scores
- Clean, scalable CMS structure
- Improved local SEO visibility
- Optimized content and technical foundations for long-term growth
- A site that the client can easily manage and expand
Website link
Client Feedback
“The team was top notch. They came highly recommended to me and proved so professional, easy to work with, responsive and a brilliant mind of creativity and skill. I’m so delighted with my new website — what an upgrade! I’m looking forward to having them on my team for future projects and will be recommending them to colleagues and friends.”
— Abigail Mind Body Soul
Takeaway
This project proves that conversion growth doesn’t require paid ads when the fundamentals are done right.
By combining:
- Clean design
- Clear messaging
- Strong UX
- And SEO-focused structure
We turned organic traffic into a reliable lead generation system.
Who This Is For
If you’re:
- Rely on organic traffic or SEO
- Offer professional services locally
- Or feel your website isn’t converting despite decent traffic
Evolz helps turn visibility into results.