Launching and Scaling a Supplement Brand to €100K/Month with Shopify & Funnels
Cleanfit is a supplement brand entering a competitive market with a clear objective:
launch fast, launch clean, and be ready to scale with paid ads from day one.
The challenge was building a solid foundation that wouldn’t break once traffic and sales increased.
The Challenge
Launching a new supplement brand comes with a unique risk:
- Poor structure limits scalability
- Weak funnels kill paid traffic performance
- Technical debt shows up after ad spend starts
Cleanfit needed:
- A conversion-focused Shopify store
- Funnel-ready architecture
- Upsells, downsells, and advertorial flows
- A system that could handle aggressive paid ads scaling
Our Approach
Instead of treating this as “just a store build,” we designed the setup as a full revenue system.
What we built:
- Shopify store using the Kalles theme
- Custom layouts using PageFly for conversion flexibility
- Funnel-based flows using Funnelish
- Advertorial pages for paid traffic
- Dedicated landing pages for offers
- Upsells and downsells integrated into the purchase journey
- A scalable structure ready for rapid iteration and testing
Every element was designed to support paid ads, fast optimization, and scale.
Results
Launch & Scalability Outcomes
- Successful brand launch on Shopify
- Fully functional funnel system (advertorials → landing pages → checkout)
- Integrated upsells and downsells to increase AOV
- Smooth customer journey across store and funnels
Business Impact
- The brand scaled to ~€100,000 per month in sales
- Funnels continue to be managed and optimized by Evolz
- Infrastructure supports ongoing ad testing and growth without rebuilds
- This wasn’t just a launch, it was a scalable revenue engine from day one
Website link
Client Feedback
“I am pleased with Shuja’s work. I enjoyed working with him. His communication was nice, he met all deadlines, and his skills were reasonably strong.”
— JH Maas, Cleanfit.nl
Takeaway
This project highlights a different kind of expertise:
Not fixing problems but preventing them before they happen.
By building:
- Clean Shopify architecture
- Conversion-focused funnels
- And scalable systems
We helped Cleanfit move from launch to six-figure monthly revenue without technical bottlenecks.
Who This Is For
If you’re:
- Launching a new eCommerce or supplement brand
- Planning to run paid ads
- Or tired of rebuilding funnels every time you scale
Evolz helps you build it right the first time.