Launching a High-Converting Taxi Training Platform with Seamless Payments
Finnish Taksi Koulu is a taxi coaching and training brand built to help students enroll in professional taxi courses in Finland.
The objective was straightforward but critical:
launch a conversion-ready course website from scratch, optimized for paid ads and fast enrollments.
There was no existing website to fix — the challenge was building the right system from day one.
The Challenge
Launching a course-based business comes with specific risks:
- Poor checkout flow kills ad performance
- Limited payment options reduce enrollment
- Rigid CMS setups slow iteration
Finnish Taksi Koulu needed:
- A clean, scalable website
- Fast and simple checkout
- Local-friendly payment options (installments)
- A system ready for paid ads and batch-based course launches
Our Approach
We designed the site as a conversion-first enrollment system, not just an informational website.
What we built:
- Website built using Kadence Theme + Gutenberg
- Clean, fast-loading page structure optimized for ads
- WooCommerce customization for one-click checkouts
- Klarna integration to enable installment payments
- Simplified booking and seat enrollment flow
- Scalable structure for future courses and batches
Every decision focused on reducing friction between interest and enrollment.
Results
Launch & Conversion Outcomes
- Successful launch of the brand with paid ads
- Students were able to fully book seats for the first course batch
- Checkout flow handled enrollments smoothly
- Klarna installments lowered purchase friction
- Website supported paid traffic without technical issues
Operational Wins
- Lightweight, scalable CMS
- Easy content and course management
- Fast iteration for future launches
- No rebuild required as demand increased
This wasn’t just a launch — it was a working enrollment system from day one.
Website link
Client Feedback
The client rated the project 5 stars following the successful launch and enrollment of the first course batch.
Takeaway
This project highlights the importance of building for conversion before scaling traffic.
By combining:
- Clean Kadence-based architecture
- Frictionless checkout
- Localized payment options
- And ad-ready structure
We helped Finnish Taksi Koulu launch confidently and convert paid traffic into enrollments immediately.
Who This Is For
If you’re:
- Launching a course or training program
- Planning to run paid ads
- Or need a checkout flow that actually converts
Evolz builds systems designed for real users and real revenue.