Launching a Conversion-Ready Website for a Beauty & Skincare Salon in Schagen
Glow By Tess was a newly established beauty and skincare salon based in Schagen, Netherlands.
The goal wasn’t just to “have a website.” It was to build a strong digital foundation that could:
- Establish presence on Google
- Attract local, high-intent clients
- Support long-term growth through organic traffic and social media
Since the business was starting from scratch, the website had to do one thing exceptionally well:
turn visibility into real bookings.
The Challenge
Launching a new service-based business comes with a hidden problem:
No website = No discoverability = No inbound leads
Glow By Tess had:
- No presence on Google
- No structured way to capture leads online
- No platform to showcase services or build trust
This meant every new client relied heavily on offline or word-of-mouth efforts.
The challenge was clear:
- Build a website that ranks locally
- Create a clean, trust-driven design for a beauty audience
- Set up a scalable structure that grows with the business
Our Approach
We focused on clarity, local SEO, and scalability from day one.
What we built:
- Custom UI/UX design in Figma tailored for a beauty & skincare audience
- Full website development on Webflow for flexibility and performance
- Clean, modern layout designed to build trust instantly
- Structured service pages targeting local search intent
- Mobile-first experience optimized for real users
- SEO-ready foundation to support Google visibility
Every decision was aligned with one goal: help the business get discovered and convert visitors into clients.
Results
Launch Outcomes
- Successful launch of a brand-new website
- Clean, professional design aligned with beauty industry standards
- Fully responsive and fast-loading across all devices
- Strong SEO foundation implemented from day one
Business Impact
- Website started attracting high-intent traffic from Google
- Established an online presence in the local market
- Positioned the brand as professional and trustworthy
- Created a scalable system for future growth and marketing
This wasn’t just a website launch —
it was the starting point of a predictable lead generation system.
Website link
Client Feedback
Takeaway
This project highlights an important principle:
For new businesses, the foundation matters more than anything.
By focusing on:
- Conversion-focused structure
- Clean, trust-driven design
- Local SEO fundamentals
- Scalable Webflow development
Glow By Tess launched a system that brings in visibility and opportunity.
Who This Is For
If you’re:
- Launching a local service-based business
- Struggling to get visibility on Google
- Relying too much on referrals or Instagram
- Looking for a website that actually generates leads
Evolz helps you build websites that look good and perform excellently.