CleanFit is a health and fitness brand specializing in providing health and fitness supplements to its customers in the European region specifically Netherlands.
CleanFit
Project in Numbers
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Hours of Designing
0
Hours of Coding
0
No. of Sales
0
Cups of Coffee
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Project Brief
CleanFit is a health and wellness brand specializing in providing healthcare supplements that have the capability of improving their health. Cleanfit.nl focuses on improving the health and well-being of others, with a special focus on those over 40 who want to improve their health and lose weight.
Challenges
- Designing an easy to navigate website that helps user understand the brand story and feel comfortable purchasing.
- Creating a smooth, easy-to use registration process for online purchases.
- Integrating basic forms throughout the responsive site to capture enquiries.
- Improving organic SEO search results and boost overall conversion.
- Ensuring the website can be easily used on all devices, from smartphones to PCs.
- Incorporating ‘click to call’ functionality and links to the company social media pages.
1. Research
The client’s objective was to develop a responsive website to support multiple locations (Netherlands and Belgium) and improve the performance while increasing visits, sales and engagement.
With this in mind we set out to create a site that offered world-class design, high performance and total flexibility based on several aspects.
For e.g.: we used different funnel builders to ensure the website fulfills the core vitals and offer users a seamless navigation and experience. This allowed them to feel much more comfortable and make purchases without any hesitation.
While going through the design exploration phase, we conducted site analysis, reviewed the existing website’s functionality and link portfolio, utilized automated tools to check on what norms are followed already, concluded there were a variety of valuable opportunities for Cleanfit.nl to grow its reach, improve brand awareness, and significantly increase organic search engine traffic by means of a calculated search engine optimization campaign.
2. Strategy
Evolz delivered a visually engaging and stylistically appealing user experience. We utilized different funnel builders to test the performance of the funnels that were marketed on different platforms.
Initially we were using the Funnelkit on WordPress that turned out to be generating lesser results and conversions were not quiet good. This is the reason we decided to switch to Funnelish for all the funnels and created different funnels to test out the performance of the platform. This move turned out to be great as we were finally able to scale the ads and increase the conversions.
3. Progress
Evolz delivered a visually engaging and stylistically appealing user experience. We utilized different funnel builders to test the performance of the funnels that were marketed on different platforms.
Initially we were using the Funnelkit on WordPress that turned out to be generating lesser results and conversions were not quiet good. This is the reason we decided to switch to Funnelish for all the funnels and created different funnels to test out the performance of the platform. This move turned out to be great as we were finally able to scale the ads and increase the conversions.
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