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- Shopify Funnel Case Study: €100K/M Supplement Brand Scaling
Shopify Funnel Case Study: €100K/M Supplement Brand Scaling
Most Shopify stores fail to scale because they are built as stores, not as conversion systems.
Cleanfit entered the supplement market with a clear goal: launch fast and scale aggressively using paid ads. But scaling an eCommerce brand requires more than a good-looking store. It requires a funnel-driven system that converts traffic into revenue consistently.
Without the right structure, brands face rising ad costs, low conversion rates, and constant rebuilds.
We built a Shopify store and funnel system on Funnelish designed to support paid traffic, increase average order value, and scale revenue without technical bottlenecks.
The Challenge
Most eCommerce brands struggle when they try to scale.
Cleanfit needed more than a basic Shopify store. They needed a system that could handle growth from day one.
Key risks included:
- Weak conversion funnels reducing paid ad performance
- Poor structure limiting scalability
- No upsell or downsell system to increase average order value
- Technical issues appearing as traffic increases
Without solving these, scaling would lead to wasted ad spend and unstable growth.
Our Approach
We designed the platform as a full eCommerce conversion ecosystem, not just a store.
Shopify store architecture
We built a Shopify store using Kalles theme optimized for performance and scalability.
Conversion-focused page design
We used PageFly to create flexible layouts designed to improve Shopify conversion rate.
Funnel-based system (Funnelish)
We implemented funnel flows including:
- Advertorial pages for paid traffic
- Dedicated landing pages
- Optimized checkout experience
Upsell and downsell system
We integrated upsells and downsells to increase average order value and revenue per customer.
Email marketing and retention system
We built automation using Klaviyo and ConvertKit to improve customer retention and repeat purchases.
Subscription system rollout
We implemented subscription functionality using:
- Firmhouse (SEPA Direct Debit)
- Kaching bundles
This enabled recurring revenue and improved customer lifetime value.
Continuous CRO and optimization
We optimized product pages using the AIDA conversion framework, resulting in measurable improvements in conversion rate.
SEO & Organic Growth Strategy
We did not rely only on paid ads.
We continuously improved technical SEO and content targeting to generate organic traffic:
- Fixed technical SEO issues across the site
- Targeted low-competition, high-intent keywords
- Optimized site structure for indexing and crawlability
📈 Result:
- Continously generating 2,000 to 3,000 organic clicks per month
Results
Revenue & Growth
- Scaled to above €100,000 per month in revenue
- Revenue growth supported by both paid ads and organic traffic
Conversion Optimization
- Improved conversion rate by approximately 2% through CRO
- Built high-converting product page funnels
Traffic & Visibility
- Consistently achieving 40K+ impressions and 2.5K+ clicks per month from Google
- Built consistent organic traffic alongside paid growth
System Performance
- Funnel system handled traffic without breakdown
- Smooth user journey from advertorial to checkout
- Increased AOV through upsells and bundles
Want to Scale Your Shopify Brand Without Breaking Your Funnel?
If your Shopify store is not converting or scaling, the issue is not your product. It is your system.
We help brands build high-converting Shopify stores that support paid ads, increase conversion rate, and drive consistent revenue growth.
Request a free funnel and conversion audit to identify what is limiting your growth.
Client Feedback
“I am pleased with Shuja’s work. I enjoyed working with him. His communication was nice, he met all deadlines, and his skills were reasonably strong.”
— JH Maas, Cleanfit.nl
Takeaway
This project highlights a different kind of expertise:
Not fixing problems but preventing them before they happen.
By building:
- Clean Shopify architecture
- Conversion-focused funnels
- And scalable systems
We helped Cleanfit move from launch to six-figure monthly revenue without technical bottlenecks.
Who This Is For
If you’re:
- Launching a new eCommerce or supplement brand
- Planning to run paid ads
- Or tired of rebuilding funnels every time you scale
Evolz helps you build it right the first time.
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