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- Shopify Funnel Case Study: €100K/M Supplement Brand Scaling
Shopify Funnel Case Study: €100K/M Supplement Brand Scaling
Cleanfit entered a competitive supplement market with a clear objective: launch fast, launch clean, and be ready to scale with paid ads from day one. The challenge was building a foundation that wouldn’t break once traffic and ad spend increased. Two-plus years later, Evolz still manages and grows the brand’s full revenue system — funnels, SEO, CRO, email, and now subscriptions.
The Challenge
Launching a new supplement brand comes with a unique risk:
- Poor structure limits scalability
- Weak funnels kill paid traffic performance
- Technical debt shows up after ad spend starts
Cleanfit needed a conversion-focused Shopify store, funnel-ready architecture, upsell/downsell and advertorial flows, and a system that could handle aggressive paid ads scaling.
Phase 1: Building the Revenue System
Instead of treating this as “just a store build,” we designed the setup as a full revenue system.
- Shopify store using the Kalles theme
- Custom layouts using PageFly for conversion flexibility
- Funnel-based flows using Funnelish
- Advertorial pages for paid traffic
- Dedicated landing pages for offers
- Upsells and downsells integrated into the purchase journey
- A scalable structure ready for rapid iteration and testing
Phase 1 Results: Successful launch, a fully functional funnel system (advertorials → landing pages → checkout), integrated upsells/downsells lifting AOV, and a brand that scaled to ~€100,000/month without a rebuild.
Phase 2: Two Years of Compounding Growth
The relationship didn’t end at launch. For more than two years, Evolz has continued building out Cleanfit’s funnels, technical infrastructure, email marketing, and paid ads across Shopify, Funnelish, Klaviyo, and ConvertKit.
Organic & technical SEO
Continuous technical fixes and targeting of low-competition keywords now bring in roughly 2,000–3,000 organic clicks per month from search — a channel that didn’t exist for Cleanfit at launch.
Conversion rate optimization
A full CRO pass rebuilt the product pages into a conversion funnel using the AIDA framework, lifting conversion rate by 2% store-wide.
Subscriptions
Evolz built and rolled out a subscription feature using Firmhouse (iDEAL/SEPA direct debit) and Kaching bundles — tested through email campaigns before deploying live on product pages, so customers can now subscribe to bundles rather than one-off purchases.
Where the brand stands now
€1.6M+ in revenue from January – August 2026, driven by Meta Ads, SEO, and email marketing together.
Conversion Optimization
- €1.11M revenue (+41%)
- 63.9K sessions (+14%)
- 12.2K orders (+31%)
- 3.94% conversion rate (+43%)
No paid ads required to hold this up alone. SEO and email now carry a meaningful share of the growth alongside Meta.
Want to Scale Your Shopify Brand Without Breaking Your Funnel?
If your Shopify store is not converting or scaling, the issue is not your product. It is your system.
We help brands build high-converting Shopify stores that support paid ads, increase conversion rate, and drive consistent revenue growth.
Request a free funnel and conversion audit to identify what is limiting your growth.
Timeline
Client Feedback
“I am pleased with Shuja’s work. I enjoyed working with him. His communication was nice, he met all deadlines, and his skills were reasonably strong.”
— JH Maas, Cleanfit.nl
Takeaway
This project highlights a different kind of expertise:
Not fixing problems but preventing them before they happen.
By building:
- Clean Shopify architecture
- Conversion-focused funnels
- And scalable systems
We helped Cleanfit move from launch to six-figure monthly revenue without technical bottlenecks.
Who This Is For
If you’re:
- Launching a new eCommerce or supplement brand
- Planning to run paid ads
- Or tired of rebuilding funnels every time you scale
Evolz helps you build it right the first time.
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